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Summary

Hello! My name is J Reese (pronounced “Jay”, he/him, yes my name is one letter!). I’m a seasoned Digital Media Professional currently based in San Francisco with 15 years of experience in Media Planning/Buying, Paid Social, Ad Operations, and many other Digital Marketing disciplines. I’m currently the Head of Governance and Ad Operations for Amazon MODE (Media, Operations, Data, and Execution), and previously served as a Senior Marketing Manager – Paid Media for AWS. Prior to that, I spent 4 years at Expedia in various roles across Paid Social and Programmatic Video.

I’ve worked on a range of brands and digital marketing projects at agency networks such as WPP, IPG, and Publicis. I’ve also consulted independently on in-house projects at L’Oreal Paris and XO Group (Theknot.com). Additionally, I’ve worked on Media Negotiation, SEM/SEO, Social Media Strategy, Branding, Competitive research, or Email Marketing for the following brands: Google, Western Union, UPS, Les Schwab Tires, State Farm, AllSaints Spitalfields, Circuit City, FujiFilm USA, Halo Pet Foods, Catalent (B2B), OI Glass, Duff & Phelps (B2B).

Core Competencies

  • Display Media Planning / Programmatic
  • Paid Social / Social Strategy
  • Ad Operations / Ad Tech
  • Digital Analytics + Data Science
  • PPC/SEM/SEO
  • Social Media Strategy / Content Marketing
  • Email Marketing
  • Front end Web dev
  • Technologies

  • Google Analytics – 10+ yrs
  • Google Ads – 10+ yrs
  • DCM / CM360 – 10+ yrs
  • Facebook Ads – 6yrs
  • Twitter Ads / Analytics – 6yrs
  • LinkedIn Ads – 2yrs
  • Adobe Advertising Cloud
  • SQL – 4yrs
  • Tableau – 4 yrs
  • Python – 2 years of study
  • InDesign
  • Photoshop
  • Lightroom
  • WordPress
  • Microsoft Excel
  • Microsoft Word
  • WordPress Dev, HTML5, CSS
  • Google
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